Creating and distributing Information, Education, and Communication (IEC) materials is a crucial aspect of Kalanjiyam’s initiatives. We are committed to providing accessible information on health and social issues using user-friendly formats like videos, audio recordings, and print materials.
Thaimai 1 “Motherhood”
by Dr. Kamala Selvaraj
Thaimai 1 is a video production, on the stages of pregnancy and care required at each stage. Dr. Kamala Selvaraj a leading Gynaecologist in India, presents the most important stages in a woman’s life, starting from menarche to pregnancy and the nutrition and care required for a healthy pregnancy, and how the family needs to care and support the pregnant woman.
Thaimai 2 “Motherhood”
by Dr. Latha Mangeshwari
In Thaimai 2, Dr. Latha Mangeshwari, an expert Child Development Specialist, describes the growth and development of a child from birth to age five years. Dr. Mangeshwari discusses the physical, mental, behavioural, emotional, and social growth in detail, along with the child’s specific needs and basic rules for fostering their emotional and social development.
Penmai on Adolescent Reproductive Health
by Dr. Gita Arjun
In ʻPenmai’ meaning ‘to be a woman’, Dr. Gita Arjun, a leading Obstetrician/ Gynaecologist in Tamil Nadu, presents the most important issues that all young women and their families need to know from onset of menstruation during adolescence to menopause. The most common questions and doubts of young women are addressed in this video.
Vindhai ‘The Miracle Brain’
by Dr. Prithika Chary
Vindai is a video production in which Dr. Prithika Chary, a neurophysician and neurosurgeon, discusses and explains in detail the development of the human brain from infancy to adolescence. Supporting children’s cognitive development from infancy through adolescence is crucial for their emotional and social well-being, and this video will equip parents and caregivers with the tools they need to do so.
Karkka Kasadara, A Learning Child,
by Mrs Lakshmi Radhakrishnan
Mrs. Lakshmi Radhakrishnan, a prominent Special Educator, focuses on ‘learning disability,’ a collection of difficulties that children face. She emphasizes the importance of early identification followed by intervention with the involvement of family and teachers. The video discusses the fundamentals of the learning process, intelligence and techniques for overcoming learning obstacles in simple language that any parent or teacher can understand.
Pappara Mittai 1 & 2
a musical production by children
Kalanjiyam aims to recapture the wonder and awe of childhood bedtime storey listening with Pappara Mittai, a two-part audio CD. This audio-production is aimed at entertaining and educating all children, and it features children performing musical adaptations of well-known stories featuring memorable characters (including animals). Through Pappara Mittai, Kalanjiyam makes an effort to get the spread the word about the significance of encouraging children’s creative and imaginative thinking.
The stigma and discrimination faced by people living with HIV/AIDS is the focus of this video jingles. The video has conceptualizes a child as the bearer of the message that people living with HIV are just like anyone else and deserve to be treated with dignity and cared for. This is to ensure that next generation recognises and accepts that we need to provide care for those who are affected by HIV/AIDS.
Addressing stigma and discrimination faced by those affected by HIV and AIDS is the focus on this short video clip, where prominent TV artists share their views to improve awareness and remove stigma associated with HIV.
Advocating for children’s welfare
Child welfare challenges, such as the persistence of child labor, continue to be significant issues in India. Kalanjiyam has created an album addressing four key themes related to children: Child labor, Child education, Child health, and Child motivation. The aim is to raise awareness through visual media and draw attention to these critical issues. The music video “Kattu Soru Katti-Kittu” portrays the struggles of a young girl and boy compelled to sacrifice education to support their families. This video underscores the importance of families and communities fostering children’s enthusiasm for education.
Anbulla Ammavukku ‘To dearest mother’
Kalanjiyam has translated and published the Tamil edition of Dr. Balasubramaniam’s “Consumer’s guide to Child Health” by the writer and journalist Mr. Subra-Balan as “Anbulla Amavukku”. This is a guide to child health with clear and concise advice on how to deal with the most common paediatric health issues. It is meant to help families on when and how to treat their child’s illness at home versus professional medical care.
Kalanjiyam collaborates with influential women to promote awareness and disseminate crucial information on significant health issues affecting women and girls. To shed light on the prevalent problem of anemia among women and children, a short film and promotional advertisements were broadcast on TV and Radio. This initiative received support from esteemed individuals such as Dr. Kamala Selvaraj, MD, DGO, Mz ArulMozhi, Advocate, and Dr. I.S.Parveen Sultana, Ph.D. Similarly, a campaign addressing the stigma and discrimination associated with HIV/AIDS was televised, featuring messages delivered by prominent TV artists.